Kids Insights enable brands to spot flash trends and opportunities before competitors

Kids Insights is the most comprehensive and dynamic market intelligence resource on all things kids, tweens and teens in the US.

We survey 20,000 kids age 4-18 every year, updating our database with 150,000 data points every single week.

We provide our clients with access to ‘real-time’ data and in-depth insight reports every quarter, providing the must knows when it comes to “flash” and “global” trends.

We provide some of the leading brands with access to data and insights, including:

a subscription to kids insights gets you

  • Access to real-time data portal
  • 16 insight led reports every year
  • Monthly insight updates
  • Quarterly webinars

Areas Covered

LEISURE MEASURE
focuses on the offline lives of children, how they spend their time, what they enjoy doing and what they are currently consuming

Time Toys & Games Food Hobbies Money Music Shopping

REACH METER
focuses on children’s use of technology and devices

Devices Chatting TV & VOD

SCREEN SCAPE
focuses on children’s favourite onscreen content across all media that they have access to – including films, games, TV & OTT.

Video Games YouTube Characters Films

TREND ALERT
focuses on the latest global and flash trends occurring in the kids ecosystem

BrandsFuture Seasonal

real insights in real time